Discussing the concept paper approach with one pf my students today (M) we agree that sometimes it helps to jot down some numbers in the concept paper just to see if the concept hangs together. We were discussing an internet ideas where the revenue stream depended mainly on the click-through rate from ads. A few quick numbers showed that the original concept was a non-starter. This one of the key rationales for the concept paper. Dialog and work towards a working solution. Your comments?
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